B2B + D2C Ecommerce · One click
The full ecommerce stack,
on infrastructure you own.
Shepherd is a full ecommerce stack: database, API, admin, and storefront on infrastructure you control. We also publish practical guidance on fulfillment, shipping, and day-to-day store operations.
For US owner-operators who want an owned store
Built for store owners who want to own the stack
Shepherd can run production stores across these models today.
Small shops & independents
Launch on Railway for hosting cost only. Checkout, shipping rates, and admin that match what bigger platforms ship.
See what we ship →
Enterprises
Set up dedicated Railway projects for high-volume enterprise teams, with access policies, audit trails, multi-store reporting, and SLAs.
See what we ship →
Manufacturers & brands
D2C and dealer portals from one catalog. Variant inventory and B2B pricing without standing up a second platform.
See what we ship →
Dropshippers & marketplaces
Supplier SKUs, multi-origin shipping, and fulfillment hooks in one admin — not three integrations held together with Zapier.
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SaaS & digital products
License keys, digital fulfillment, and physical goods in one cart. Stripe subscriptions beside one-time SKUs.
See what we ship →You don't start from scratch.
Custom logic is easy to add when you need it.
Catalog, checkout, payments, shipping, SEO, and admin. The same baseline you expect from Shopify or BigCommerce, without app-store markup.
Products & Catalog
Add physical or digital products, licenses, subscriptions, and variants. Create custom types when needed.
Learn more →Cart & Checkout
Shipping rates and totals are verified on the server before the customer is charged.
Learn more →Payments
Manage Stripe, Authorize.Net, or Coinbase Commerce payments in one hub. Keep your processor and your rates.
Learn more →Shipping & Logistics
Compare carrier rates and pack bins at checkout. First-party ShipStation and 3PL integrations built in.
Learn more →SEO & Discoverability
SEO and discoverability are built in, including sitemaps and product metadata. Products are crawlable from day one.
Learn more →Admin & Analytics
Manage orders, your catalog, KPIs, and plugin settings from one dashboard.
Learn more →Help with shipping, fulfillment, and day-to-day ops
Shepherd includes notes and guides on fulfillment, shipping, and operations. Useful when you are setting up a store for the first time.
Product development
How to develop and source products that sell, from the initial idea to the first order.
Picking & packing
Notes on pick, pack, and ship workflows, whether you fulfill in-house or use a 3PL.
Shipping rate comparisons
Compare carriers and service levels so you choose the right option for cost and delivery speed.
Negotiated rates
How to get better shipping rates through volume, programs, and carrier negotiations.
Supplies: boxes, labels, label makers
What to buy for boxes, tape, labels, and label printers, with cost in mind.
Packing strategies to minimize breakage
Which boxes and how much padding actually work, plus bin packing at checkout and 3PL integrations when volume picks up.
Fulfillment, shipping, integrations—most of it isn't obvious when you're starting out. We'll help you work through the tech and day-to-day ops so you're not stuck figuring it out alone.
Based in the US. Ready worldwide.
Shepherd is designed for US-based store owners. Your storefront and admin run on your infrastructure, and you can ship and sell to customers anywhere.
Get help from people who know the stack
Shepherd as your technical and operational partner. We will not sell your products for you - we make sure your stack, integrations, and day-to-day operations stay in order.
- Direct access. Work with people who run ecommerce stores and know the Shepherd stack - not a generic ticket queue.
- Technical setup. Catalog structure, checkout flow, payments, shipping integrations, and plugin configuration wired correctly.
- Operational guidance. Fulfillment workflows, carrier setup, and store operations so nothing on the Shepherd side falls through the cracks.
Pricing overview
Start on Lite for small stores, host on Railway when you want your own stack, or pick Shepherd Plus for plugin access you manage yourself. Fully managed hosting is available when you want us to run the stack.
* Pricing does not include any outside provider fees for shipping, payment processing, or other services. For a complete breakdown of all fees, please see the pricing page.
Self host on Railway
you run the stack · hosting only
Shepherd Lite
small stores · shared host
Shepherd Plus
your plugins · you run your stack
Fully Managed
turnkey · we run your stack
Replatforming an existing store?
Moving from Shopify, WooCommerce, or another platform? We migrate catalogs, orders, and integrations onto Shepherd, with custom pricing for multi storefront teams and high order volume.
Request a quote, or compare plans
Request a quote for managed setup, or compare Shepherd plans and fees against Shopify, Etsy, and other platforms.