Get found
SEO tooling in your admin.
Site-wide audits, trend-aware suggestions, and sitemaps that maintain themselves.
Optimization Shepherd crawls your whole site from its sitemap, grades every page against a deep technical checklist, suggests better titles and descriptions using live search and social trends, and keeps product SEO fields and sitemap.xml in sync, all embedded in the same admin as your store.
30+
On-page checks per URL
Auto
sitemap.xml generated from your catalog
4
Trend sources: Google, X, Reddit, Autocomplete
Audit the whole site, not one page at a time.
Point it at your sitemap and it crawls every URL concurrently, caching results and refreshing stale pages on a schedule. Each page is graded across technical health, document structure, indexing, headings, social tags, structured data, and images.
- Sitemap-driven crawls with per-URL caching and stale-only refresh
- Title and meta description presence and length checks
- Canonical, viewport, lang, charset, and favicon checks
- Indexability and robots directive detection
- H1 count, heading hierarchy, and title/H1 alignment
- Open Graph, Twitter cards, and JSON-LD structured data checks
- Image alt-text coverage
Suggestions that follow the conversation.
Beyond pass/fail, the optimization engine extracts keywords from your pages and checks them against Google Trends, Google Autocomplete, X, and Reddit, then proposes title and description variants: trend-aligned, question-form, benefit-led, long-tail, and social-hook, with optional AI polish.
- Keyword extraction from audited pages
- Live signals from Google Trends, Autocomplete, X, and Reddit
- Multiple suggestion styles with appropriateness scoring
- Optional AI enhancement for final copy
Product SEO where you edit products.
The Strapi plugin adds full SEO fields (meta title, description, social images, robots, structured data, canonical URL) directly to the product editor, and the needs-attention queue flags any product missing them before launch.
- SEO component on every product: meta, social, robots, JSON-LD, canonical
- Needs-attention queue for missing slugs, descriptions, and meta
- Audit dashboard embedded in your store admin via the Optimization tab
- Slug renames keep canonical history so old URLs redirect
Discovery files, handled.
sitemap.xml generates automatically from your products and collections with configurable changefreq, priority, and noindex exclusions. robots.txt and llms.txt analysis tools show exactly what crawlers and AI models see.
- Auto-generated sitemap.xml served at your store root
- Product and collection bundles with per-rule configuration
- robots.txt and llms.txt fetch and insight tooling
- JSON sitemap endpoint for programmatic use
Everything included.
Review workflow
A filtered queue for working through flagged pages methodically.
Batch refresh
Re-audit everything or just stale pages on your schedule.
Embedded or standalone
Run inside the store admin or as its own app for your SEO team.
Audit API
Every audit, summary, and suggestion available over REST.
AI-readiness
llms.txt tooling for the AI-search era.
Fast storefront
The Next.js storefront ships SSR/SSG for strong Core Web Vitals.
Easy for your whole team.
For content teams
Know exactly what to fix
The review queue turns SEO from a vague worry into a checklist. Each page shows what's missing and suggests the fix.
For store managers
Catalog quality on autopilot
Needs-attention flags incomplete products before launch; sitemaps update themselves as the catalog changes.
For agencies
Client-ready audits built in
Run the audit dashboard standalone, password-gated, against any site with a sitemap. No extra tooling.
How it compares.
On hosted platforms, real SEO tooling means a third-party app subscription. Shepherd ships the audit engine as a first-party plugin.
| Capability | Shepherd.Commerce | Shopify | BigCommerce | WooCommerce |
|---|---|---|---|---|
| Site-wide SEO audits | Built in | Apps ($20–40/mo typical) | Apps | Yoast/Rank Math (freemium) |
| Auto-generated sitemaps | Built in | Built in | Built in | Via SEO plugin |
| Trend-aware copy suggestions | Built in | Apps / AI add-ons | Apps | Paid plugin tiers |
| Structured data checks | Built in | Theme/app dependent | Theme/app dependent | Via SEO plugin |
Competitor details compiled from public sources for general comparison; verify current terms with each provider. Third-party names are trademarks of their respective owners.
Works with the tools you already use.
Trends & Autocomplete signals
X
Social trend signals
Next.js
SSR/SSG storefront performance
Schema.org
JSON-LD structured data
Shepherd.Commerce is not affiliated with the providers above. We integrate with their services using your own accounts and credentials.
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SEO tooling included.
A first-party SEO engine that audits, suggests, and maintains, included in your stack.