The SEO engine
Optimization Shepherd
Audit your site and fix SEO issues from your store admin.
Optimization Shepherd crawls your site from the sitemap, flags issues on each page, and suggests title and description improvements based on current search trends. It runs in the same admin you already use, with no separate SEO subscription.
- Sitemap-driven audits of every URL with caching and stale-refresh
- Checks across technical health, headings, social tags, JSON-LD, and images
- Trend-aware title/description suggestions from Google, X, and Reddit signals
- Product SEO fields (meta, social, robots, canonical) added to the product editor
- Auto-generated sitemap.xml from products and collections
- Needs-attention queue flags incomplete products before they hurt rankings
Grade the whole site continuously.
Point the engine at your sitemap and it audits every page concurrently: titles, meta, canonicals, indexability, heading hierarchy, Open Graph, Twitter cards, structured data, and alt text. Results are cached and only stale pages refresh on the next run.
- Concurrent crawls with per-URL caching and TTL
- Batch refresh: stale-only or full re-audit
- Filterable, sortable audit list with a focused review workflow
- robots.txt and llms.txt analysis tooling
Copy suggestions with sources.
The optimization engine extracts keywords from your pages, checks them against Google Trends, Autocomplete, X, and Reddit, and generates scored title and description variants (trend-aligned, question-form, benefit-led, long-tail, social-hook), with optional AI polish.
- Live trend signals, not stale keyword databases
- Multiple suggestion styles with appropriateness scoring
- Optional AI enhancement for final copy
- Results cached for fast review sessions
Store SEO in the catalog.
The Strapi plugin injects SEO fields into the product editor, serves sitemap.xml at your store root with configurable rules, and powers the needs-attention queue so catalog gaps get caught before launch. Settings changes are audit-logged via Enterprise Shepherd.
- Full SEO component per product: meta, social, robots, structured data, canonical
- Sitemap bundles for products and collections with per-rule config
- Embedded dashboard via the admin Optimization tab
- Runs standalone for agencies auditing any site with a sitemap
What's inside.
30+ checks per URL
Technical, document, indexing, headings, social, structured data, images.
JSON sitemap API
Programmatic sitemap access for custom tooling.
Password-gated
Optional access gate and JWT sessions for standalone use.
Audit REST API
Audits, summaries, and suggestions over HTTP.
AI-search ready
llms.txt tooling for AI discovery.
First-party
No third-party SEO app subscription required.
Works with the tools you already use.
Trends & Autocomplete signals
X
Social trend signals
Schema.org
Structured data validation
Shepherd.Commerce is not affiliated with the providers above. We integrate with their services using your own accounts and credentials.
Related platform features
Pairs well with
Audit and improve from one admin.
Audit, fix, and improve from the same admin you run your store in.