Know your buyers
Customer accounts with lifetime value built in.
Guest-friendly checkout, real accounts, and metrics that update themselves.
Shepherd links orders to customer accounts automatically, rolls up order count, total spent, and average order value in real time, and gives your storefront clean APIs for order history and verified product reviews.
Auto
LTV metrics on every completed order
0
Forced signups. Guests welcome.
Verified
Reviews tied to real purchases
Accounts when they want them, never when they don't.
Guest checkout is first-class. Contact info is enough to buy. When customers do sign in, orders attach to their account automatically and their history is available through the storefront API.
- Guest checkout with no account requirement
- Authenticated checkouts link orders to the customer automatically
- Order history API matches by account or contact email
- Built on Strapi's battle-tested users & permissions system
Lifetime value without the spreadsheet.
Every completed order updates the customer's order count, total spent, and average order value. Your best customers surface themselves. No exports or BI pipeline required to answer 'who are our top buyers?'
- Order count, total spent, and AOV maintained automatically
- Customer list in admin with commerce metrics
- Metrics update the moment payment completes
Reviews you can actually trust.
Only authenticated customers who bought the product can review it, and nothing publishes until you approve it. Ratings, written reviews, and photos are moderated from the same admin as everything else.
- Purchase-verified review submission
- 1–5 star ratings with text and photo uploads
- Admin approval gate before anything goes public
- Reviews attach to the specific SKU purchased
Everything included.
Self-serve order history
Customers see their orders and statuses from your storefront.
Subscription portal
Stripe's customer portal handles plan changes and cancellations.
Contact records
Name, email, phone, and company captured with every order.
Roles & permissions
Strapi's permission system gates every customer-facing endpoint.
Email touchpoints
Confirmation, tracking, and cancellation emails from customizable templates.
CRM-ready data
Customer and order data live in your database. Pipe it to any CRM or email tool you like.
Easy for your whole team.
For store managers
Spot your VIPs instantly
The customer list ranks itself by spend and order count, perfect for loyalty outreach and win-back campaigns.
For support
Full context on contact
Pull up a customer and see every order, address, and payment state without leaving the admin.
For marketing
Your data, your campaigns
Customer data lives in your database, ready for any email or ads platform you already use.
How it compares.
Hosted platforms hold your customer data inside their walls. Shepherd keeps it in your database, with the same convenience.
| Capability | Shepherd.Commerce | Shopify | BigCommerce | WooCommerce |
|---|---|---|---|---|
| Customer data ownership | Your database, unrestricted | Platform-held, API access | Platform-held, API access | Your database |
| Lifetime value metrics | Built in | Built-in reports | Built-in analytics | Paid extensions |
| Verified-buyer reviews | Built in with moderation | App required | Built in | Built in (basic) |
Competitor details compiled from public sources for general comparison; verify current terms with each provider. Third-party names are trademarks of their respective owners.
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Own the relationship.
Customer accounts, history, and metrics that live in your stack, not a platform's.