CRM & email
Customer Shepherd
Contacts, segments, and email campaigns in the same admin as your orders.
Customer Shepherd keeps buyer profiles, segments, and email campaigns next to your catalog and orders. Contacts can sync from Market customers, campaigns send through your store's email, and buyers can unsubscribe without a separate marketing tool.
- Contacts with profiles and history, synced from Market customers
- Segments for targeting, including preview before a send
- Email campaigns with a template gallery and merge tags
- Send log, suppressions, and unsubscribe handling
- Brand and legal details used on campaign mail
- Email-only on its own; SMS and push appear when Outreach is installed
CRM on the customers you already have.
Market already records who bought and what they spent. Customer Shepherd uses those records instead of a second contact database. Sync pulls Market customers into contacts you can segment and mail.
- Contacts tied to Market customer identity
- Segments built from your own customer data
- No separate CRM subscription or nightly sync job
Campaigns that send from your store.
Build email from templates, preview with merge tags, and send to a segment. Delivery, suppressions, and unsubscribes stay in the same admin. The host email provider sends the mail. Customer does not replace that provider.
- Template gallery with merge tags and test sends
- Campaigns targeted at saved segments
- Send log for what went out and what engaged
- Brand name and postal address on campaign mail
What's inside.
Contacts
Profiles synced from Market customers.
Segments
Saved audiences with a membership preview.
Campaigns
Email sends to a segment, with templates.
Suppressions
Unsubscribes and blocked addresses.
Send log
A record of campaign delivery.
Outreach add-on
SMS and push when Outreach Shepherd is installed.
Related platform features
Pairs well with
Mail the customers you already have.
Contacts and email campaigns sit in the same admin as orders, without a separate marketing subscription.